IIMA Conference on Marketing in Emerging Economies-2012

5th IIMA Conference on Marketing in Emerging Economies

National level Conference on Marketing in Emerging Economies

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Organized by Indian Institute of Management, Ahmedabad Eligible students Any Degree For more details http://www.iimahd.ernet.in/icmee201

Event starts 09 Jan 2013 Event ends 11 Jan 2013 Deadline for abstract submission 30 May 2012 Opportunity category Conferences - Business and Management opportunity Location ahemdabad

Description

Indian Institute of Management, Ahmedabad (IIMA), is happy to announce the 5th IIMA Conference on Marketing in Emerging Economies. The objectives of the conference are: To provide a special forum to present and discuss research on marketing in the Context of and/or Applicable to Emerging Economies. To facilitate sharing research based marketing knowledge among academicians and practitioners. This will be achieved through multi-disciplinary research-based idea generation and discussions. The attempt is to bring about richness in discussion by encouraging contributions from researchers across academic institutions and industry worldwide.

Paper Topics

Papers based on Research (i) in the Context of and/or (ii) Applicable to Emerging Economies in the following tracks, but not limited to them, are invited. The tracks mentioned below are indicative. Consumer Behaviour Nature and Characteristics of Competitive Scenarios Opportunity Identification and Assessment Management of Marketing Offers Strategic Marketing E-commerce Marketing Research Customer Relationship Marketing of Services Marketing Communication Retailing Psychology and Marketing Experimentation in Marketing Strategies for Harnessing the Potential at the Bottom of the Pyramid Applied IO Models on Competition in Marketing B to B Marketing Return on Marketing/ Marketing Metrics Pedagogy in Marketing Pricing Social Media Marketing

Highlights of the event

Best Paper Award - To recognize the outstanding contribution in the field of marketing in emerging economies with a particular focus on the theme of the conference, one paper shall be selected for the Best Paper award.

Event details

Important dates: Last Date for Abstract Submission - May 30, 2012 Notification of Acceptance of the Abstract - August 15, 2012 Last Date for Submission of Selected Papers - September 15, 2012 Last Date for Registration Fees - October 1, 2012 Last Date for Booking Accommodation at KLMDC - October 1, 2012 Registration and Conference Eve Dinner - January 9, 2013 Conference Dates - January 9-11, 2013 To Register: Click here Criteria For Review and Evaluation Relevance: Does the subject of the paper appeal to the interests of the conference attendees? Applicability: Does the paper bridge the gap between theory and practice? Credibility: Does the paper present credible and accurate information? Methodology: Does the paper use sound and appropriate method(s)? Organization: Does the paper follow a definite direction and clear organization? Originality: Does the paper add new findings, insights, or knowledge to the body of literature? Research: Does the paper compare and weigh the material against the work of others? Conclusions: Are the conclusions sound and justified? Managerial Implications: Are the managerial relevance and implications of the decision problem demonstrated? Format: Are the abstract and the paper as per the guidelines for submission ? References: Are the references adequate?