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Wednesday, 11 April 2012

GOOD MBA BOOKS

Once you decide to get an MBA degree, you must begin to get hold of some top listed books for that will sail you through the course. Generally, the full time MBA courses come with certain books that are included in the syllabus and you get them accordingly. Other distant learning courses have their own download material. Still, there are some well known titles suggested by premiere institutions and public figures that cover diverse sections of MBA and could be used for better results.
• Marketing Management by Philip Kotler: One of the most read book in Marketing Management with live situations and simple explanations.
• The Wetfeet Insider Guide to Industries and Careers for MBAs: A great handbook for the aspirants.
• Pepsi to Apple by John Sculley : It is a narration of Sculley’s journey from being the marketing head of Pepsi (A company reverred for its Marketing Prowess which sells sugared coloured water through its marketing strength) to becoming the CEO of Apple Computers (A Leader in PC Technology in the early 80s which demystified computers). You can have a great insight on the traditional and upcoming economic conditions through this one.
• Behind the Arches by John F. Love – The story of McDonalds, the largest fast food chain in the world.
• Seven Habits of Highly Effective People by Steven Covey (Simon & Schuster, 1994 book and video series): Great for effective problem solving.
@ SURESH REDDY

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